Market Research Album Covers (JONNY)

	EXAMPLE ‘The evolution of man’	MAROON 5 ‘Overexposed’	ONE DIRECTION ‘Take me home’
Images	The albums show a person holding a picture of the artist example when he was young over an image of a crowd at a festival. The style is very retro and has a ‘home made’ feel to it. The image on the album is creative as it indirectly relates to the title ‘evolution of man’ as in a way the image shows the ‘evolution of example’.	The album comprises of a number of hand drawn unusual images with a pink/ purple colour scheme. The images and the colours are bright and so attract the eye but do not tell a story or have any other purpose on the album cover.	The band is clearly represented in the album cover. The fact that they are all round a telephone box gives a British representation in international markets.
Brand Identity	The iconic Example logo is placed on the top left of the album. This makes it easily identifiable for his fans, however it is not as easy to identify for consumers browsing in a shop.	The band name is placed along the middle of the album, however does not stand out as much as the same colours are used. The name of the album is crushed along the bottom of the album. Although the album cover is unusual it relates to their other albums in terms of design.	The brand identity is extremely strong with all of the band being placed in the image. The name of the band and album name are clearly presented. This makes the band easy to identify for consumers, even those who are not as familiar with the band.
Presentation of artist/ band	The album presents Example through his younger self. This portrays a sense of innocence. There is also the idea of achievement, that when the picture was taken he dreamt of being famous and the fact that it is placed over a massive crowd means that he has achieved this.	There are no images of the band, however arguably they are famous enough to get away with this. The creative album image may be used to indicate their creative music style.	The fact that they are jumping and climbing on the album cover connotes youthfulness, energy and fun. The fact that is a sunny day means that the songs are likely to be happy. These are all things that we relate to boy bands, especially One Direction.
Other information	This album cover is effective however suits artists/ bands that are already famous. Our album will need to promote ‘The Village Musicians’.	Although I like the design of the album as it would stand out amongst all those other CDs in HMV. It would be expensive and time consuming to produce the images. Similar to the Example album, it would not promote our band.	In my opinion the album cover is too cheesy. However in terms of concept and promotion of the band, something similar to this would be good for ‘TVM’. However it would be important to make sure that we didn’t alienate the male market.