DVD/digipack analysis: layout, brand ident, image, text (Jonny)

Digipack A

 Single Fold Digipacks

Digipack B

These single fold digipacks are what we would most likely use to promote an up and coming band who were releasing their first album. A single fold digipack would be sufficient to place a disks worth of music inside, on most of these designs there is also enough space to place information on the band (either a booklet or leaflet) this is important as it also gives information about the band whose
 main objective is to promote themselves.
 A single fold digipack is also the 

Digipack C

Digipack D

cheapest to produce which is important to consider as new bands are likely to have a small budget to spend on production, it will also allow for the CD to be sold for a reasonable price to the consumer which increases their chance of impulse buying to see whether the band are any good.

Multi- Fold Digipacks 

Alternatively we may choose to spend more of our 

budget on the digipack production, in which case we may

Digipack E

decide to produce a multi- fold digipack which looks more impressive than the single fold and presents the band with greater professionalism. 

Digipack F

 As there is space for 2 CDs we may choose to include special features such as other songs or the music video 

with deleted features, this would also give the 

CD a USP with its special features against

buying the track online.

Digipack G

 A multi- fold digipack also allows for better

 presentation of the bands information such

Digipack H

 as with digipack E which incorporates a small book in the centre of the pack and digipack F which allows you to place small 'free-bees' inside such as stickers 

and badges (these items would also help promote the band).

Digipack I

As there are more folds there will also be more panels of the digipack which would allow us to place more images of the band on to the pack, this would help promote the bands image (which is important for a boy band) to a greater extent than the single fold digipack.

Text Designs  

Text A

Our inspiration behind the album font was simplicity. We felt this represented the village musicians in both their songs and their appearance as a group. We felt that with an album cover, sometimes less can be more especially when trying to inform your consumers about a new band. I have created some basic font designs which may help with inspiration to design our actual

Text B

album title. Texts C and D are very natural in appearance with
the theme of mud and carved wood respectively. Where as on the
other hand Texts A and B while still simple are a bit more animated
with inspiration from old fashioned story books and comics.

Text C

Each of these fonts would allow us to market the album in a different way. For example... Text B could allow us to design a comic book style image of the band on the album cover, the
theme could continue throughout the album on to the CD design

Text D

and the information booklet.

Brand Identity And Album Covers

Album 1

We have included some images of previous album covers

along with images we felt most suited the identity of the band

and would be well suited on a new album or on a promotional advertisement. Album 1 and 3 are examples of past album covers

which are very similar to our simplistic text designs, both of which contain the logo of a bird in a circle (it is important that we place this logo in a prominent lace on our album as this is a large part of the brand identity). The images on Album 2 and 3 represent the band in very different lights. Album 2 represents the band as energetic and youthful- something which may have greater appeal 

to our target audience of the 13- 21 year old market. Album 4 however portrays the band as a serious and mature band which if used as a album cover may appeal to the older demographic 

Album 2

who are interested in listening to new up and coming bands.

Obviously these images were taken by someone who had ideas that were different to ours.If we were wanting to use an image of the band for our album cover, we would use images such as these for inspiration, however ultimately, we would ask to have a new photo shoot where we could use our own creative ideas to portray the band. However as I have stated above the last two album covers did not contain images of the band and therefore we may choose to follow this theme by using a image such as the logo or maybe

even an image which relates to the album name or inter textual

links with the lyrics 

Album 4

Album 3