Planning the Magazine Advert (JOSH)

This here is my planning for the magazine advert. I decided that we would keep with the idea of time by placing images of each of the band members dressed in clothes from particular seasons into a clock face that had the months instead of the numbers for the clock. The picture isn't completely clear so I will explain each of the different areas. The top right is a picture of our drummer Nicky, he would wear winter clothing and a christmas hat to represent the winter months. The image below is of the lead singer Mike with eggs, preferably easter eggs but the most likely would be kinder eggs as these are in my opinion the most suitable replacement. I decided that the most popular part of the spring months is probably easter so it is fitting to have easter eggs. The bottom left image is of Tom the keyboard player wearing swimming trunks, I thought that it could be a good idea to have him either topless or with a vest on, he would also be wearing sunglasses this was to represent the summer months and people going on holiday during these months.  The image above this is of Tom in warm clothing and a halloween mask with the other two band members this was to show that the band enjoy fun activities with each other. 

The writing at the bottom of the page is the album name and this would be in the same font as a digital clock, this is once again an idea that I had which meant that we could keep the album and song well linked together with the advert so that the target audience are able to understand the link and be able to find the album on display with ease thanks to the advert.

Editing Schedule (JONNY)

I created this editing schedule at the beginning of November after we had completed all of the filming  and had uploaded the footage on to the computer. I coordinated our availability through both of our school time tables. I then created a schedule on Excel placing hourly slots in line with our lessons at school.

I started by placing our media lessons in the schedule and then proceeded to place our own personal availability following that. Sections marked 'J+J' were when both of us were available to edit the music video. Along with using this time to edit the music video, we also re-shot our stop motion. The stop motion was shot on Wednesday the 14th and Monday the 19th where we were both available for 2 hours (it was a long process!). We stuck to the schedule most of the time, but when we were unable too, we made sure we found another hour where we were available. Overall we spent just under 30 hours editing our final music video, meeting checkpoints along the way e.g the rough cut which we set a deadline for Friday the 9th (this was achieved- just!). The use of a schedule allowed us to be efficient in our time management as we knew exactly when we were needed to edit. This allowed us to schedule our other plans around these times, thus avoiding conflicts which may have caused unavailability for editing.  

Mood Board Representing Our Music Video (Jonny)

This is a Glog that I created, which gives a brief representation of our music video through words and images. It represents ideas that we had and implemented in our music video. This mood board was created on an online software called Glogster EDU.

I have had a Glogster account for a while now as this was one of the technology's that I used for my AS portfolio, and so was familiar with the set up of the software. Glogster edu allows you to set up a simple account which is free, however you can upgrade to a premium account paying a monthly fee. I used the free version which allows you to import images, videos and music to create a mood board which they call a 'Glog'. It is a very simple product to use and is quick to use if you already have the images saved. Another great benefit is that similar to other online programs I have used, you are able to embed your final product on to your blog. which makes it look that bit more professional! 

Construction of the Storyboard (Josh)

We made story board so that when we were out of set filming the music video we had something to look back at and were able to make the video as good as possible due the amount of planning.

We used one post-it notes for each different shot that we would take. The meant that we would easily be able to visualise what we would need to do at each different stage of the filming. Using Post-it notes meant that if we decided to change the order it which we were to have the scenes then we would be able to move them much easier than if we used storyboard paper like we did in year 12.

We took great care when drawing the scenes on the post-it notes so that when we changed the storyboard into an animatic to show to the actors they would have an even better idea as to what we wanted them to do as oppose to if the drawings lacked detail and we just spoke the instructions to them.

All of the drawings were originally done in pencil and then colour and outlining with a black pen was added after. This was so that if we made any mistakes with the drawings we could amend them much easier than we would be able to if we drew them in pen straight away. The pen made the drawings easier to see on the animatic as they were bold and colourful.

The storyboard to a number of weeks to perfect and we both feel that this was time well spent as without a brilliant storyboard it is impossible for anyone to create a brilliant end product. Here Jonny and myself are discussing the order in which we want the post-it notes to be. There were a lot of scenes that we weren't sure of the order and once we had put them in different orders on the animatic we were able to decide upon the perfect order for all of the scenes in order for us to make what we hope will be a really good music video.

Here we are comparing our original planning notes to the storyboard that we are in the process of creating. We wanted to make sure that we gave our self some guidance to how we would make the storyboard so that we didn't begin to come up with stupid ideas that seemed good at the time but once it came to filming them were impossible to actually pull of

Health and Safety Risk Assessment (Josh)

There are a nuber of risks that are involved in the construction of our music video. Most of these were during the narrative part of the filming.

The Tree
  There are always a number of safety issues surrounding putting a man up a tree with a guitar. Before sending Mike up the tree Jonny went up to ensure that it was safe and the ladder was footed by myself so that it didn't fall over whilst he was up the tree. Jonny checked that the branch could hold the weight both when we originally found the tree and then once agin on the day of shooting.
  To get Mike up the tree we used a ladder and ensured that he would wear shoes with a lot of grip in order to make sure that there was minimal chance of him slipping out of this tree. Once Mike got up the tree we made sure that he was comfortable before handing him his guitar. Once Mike was in position we made sure that the filming was done as quickly as possible so that mike didn't have to stay up the tree to long we did ensure that the film was to the highest quality.
  We used a ladder to get Mike out of the tree so that it was as safe a possible. There was one more thing that we needed Mike to do at the tree, hang off of a lower branch and then drop for one shot that will be used. Before doing this Jonny checked that the branch was able to hold the weight

The Field
  There is minimal risk here; the only that we found was rabbit holes along the down hill where the actors would run. For this reason before we started shooting the footage we walked up and down the hill to check for holes. We then found an area that there weren't any holes and began shooting the film.

The Bridge
  Once again there was minimal risk at this location. The only risk was that Mike could slip on the bridge. The prevent this we made sure that Mike had grippy shoes so there was minimal risk of him slipping.

Detailed Timeline Of Music Video For 'All This Time' (Jonny)

I created a detailed timeline of the footage that we will use in our music video as part of our planning. I chose to do this as I believe it will be extremely beneficial in the long run with both filming the footage and the editing of the music video. This timeline allows us to know exactly what footage we need and where it will go in relation to the other footage. I also have the timeline on a word document so that it is easier to consult when we are out filming.

I originally created this timeline on a power point presentation but then converted that to an online presentation using an online application called 'slideshare'. This was the first time that I had used 'slideshare' and so I was asked to create an account- this was fairly simple! However once I had created the account there were no instructions on how to use the application. I struggled at first on how to use the application, but I soon figured it out by simply uploading my power point at the click of a button. The application then processed the power point turned it in to an online presentation and gave me an embedding link. The program was very simple to use and is a clever idea for anyone who wants to share a presentation document online!   

Audience Expectations Of Our Music Video (Jonny)

This is a video that I made to represent our target audiences expectations of our music video. I created the video on Imovie with the experience I gained last year from our film openings. In our questionnaire we asked people to listen to our chosen song 'All This Time' and then asked them questions relating to the style of the song and what they would expect from the music video. This video will help us to understand what our target audience expect from our music video and will work as a guideline when story boarding our music video. We realized after editing the video that we had no female input shown on our video, this was a problem as our target audience is both male and female ages 13-21. However we have solved this problem by keeping the data response from our Music Video Interviews and our Questionaire which have both male and female responses!    

Prop List (josh)

There are a number of props that we will be needing for our video, these will be essential in ensuring that the video will be successful and have the professional look that we intend to have once we have finished it. Through planning in advance the actors that we will be using will know what they need to bring. It also means that we will know what we will need to bring for the actors.

The props required are as follows:
Guitar for all scenes mike will be in
Drum kit for the performance scenes
Key board for the performance scenes
Coke can for the scene outside the shop
Mike clothes: white T-shirt, jacket and jeans
Nicky clothes: blue jumper and jeans
Tom clothes: Jeans, two jackets
Ami clothes: a number of different outfits so that it doesn't look like it was all filmed at the same time

Record company name/profile logo (Jonny)

Record Company Names

These are our initial designs for our Record Company name. I have designed them by hand and scanned them on to the computer. I have used the same name as this has already been decided however made variations to the font. Once we decide which font to use we will incorporate this in to our chosen logo.

I have used a block grey colour for this design edged with a black line. The font is elegant as if it was hand written. I feel that this font represents our Record company as stylish and modern which would reflect our first record signing of the village musicians.  

I designed this font in thick block lettering and filled it in red again with a black outline. This font is bold and would stand out in a crowd. This font represents fun and youthfulness which again would coincide with our first signing of the village musicians. 

Designing this font I was inspired by our Blog Title and Text font which is an ice blue in an electrocution font. This design represents quirkiness and originality as well as excitement from the vivid colour. This would relate with the village musicians as they present themselves as a quirky/ indie band.

Record Company Logos

These are our initial designs for our record company logos. We decided that we wanted something that was unusual (so to stand out) but which had some relation to music. We designed these logos with the intention of placing the record company name either above/ below or on top of the company logo. 

My first design was an image with a straight forward representation to who we were. As a record company, what better logo to have then an old fashioned RECORD! I redesigned the image to add a bit of colour to allow the logo to stand out from the crowd. With this design I would put the name of the record company along the outside of the record.  

My second design was inspired by images of the the ancient Greek temples. Although this does not relate to music as much as bongos or a record does, I believe that it would help establish our brand by having an unusual image. After all when Virgin Records began in the 1970's their first logo was very obscure and did not directly relate to music, yet the record company became very popular! For this design I would place the record company name on the top and bottom of the logo.

My final design was based around a set of bongos I had on the windowsill of my room. Although this is a very simple image I felt that it could clearly represent a record company through the relation as a musical instrument. Also bongos are an unusual instrument to use to represent a record company and so has a novelty which may help people remember the brand.  

Final Design

This is our final record company logo. It incorporates our initial ideas for both the name and the logo. We chose my second initial design for the record company name. We chose this design as we felt that it was eye catching and stood out from the other designs. The colour red signifys creativity and passion which we feel is important in an industry where passion for the product (music) is vital for success. The logo design came from my first initial design of a record, this is an iconic image modernised with my choice to add a splash of red to the logo. We also felt that the record name fitted really well inside the logo, making it aesthetically pleasing to the eye. I created the final design on a simple picture editing software as I felt it made the logo look much more profesional. As the logo is now saved as an image we can place it on websites, future albums and promotional material. The logo gives our record company an identity and allows us to be one step closer to forming a powerful brand that we hope one day can become known internationally!

Original brainstorm (Josh)

We wanted to have ideas of what we were going to do before we started to make a storyboard for the film. This involved sitting down looking at the lyrics sheet and seeing which lyrics jumped out at us and seeing which ideas we had for the video. We decided the best way to plan was to write ideas next to lyrics and then see which ones by the end of the session we would use. By the end of the session we had enough ideas to build on to make the best video possible.

The Village Musicians Glogster