Evaluation 4 (Draft)

Planning the Magazine Advert (JOSH)

This here is my planning for the magazine advert. I decided that we would keep with the idea of time by placing images of each of the band members dressed in clothes from particular seasons into a clock face that had the months instead of the numbers for the clock. The picture isn't completely clear so I will explain each of the different areas. The top right is a picture of our drummer Nicky, he would wear winter clothing and a christmas hat to represent the winter months. The image below is of the lead singer Mike with eggs, preferably easter eggs but the most likely would be kinder eggs as these are in my opinion the most suitable replacement. I decided that the most popular part of the spring months is probably easter so it is fitting to have easter eggs. The bottom left image is of Tom the keyboard player wearing swimming trunks, I thought that it could be a good idea to have him either topless or with a vest on, he would also be wearing sunglasses this was to represent the summer months and people going on holiday during these months.  The image above this is of Tom in warm clothing and a halloween mask with the other two band members this was to show that the band enjoy fun activities with each other. 

The writing at the bottom of the page is the album name and this would be in the same font as a digital clock, this is once again an idea that I had which meant that we could keep the album and song well linked together with the advert so that the target audience are able to understand the link and be able to find the album on display with ease thanks to the advert.

Market Research Album Adverts (JONNY)

	Ellie Goulding ‘Lights’	Wretch 32 ‘Wretchrospective’	Kings Of Leon ‘Take me home’
Images -Presentation of artist/ band	There is a clear image of the artist ‘Ellie Goulding’ which takes up a good ¾ of the page. The image has been photoshoped with lights in her hair to relate to the album name. The emphasis has been on selling the artist more than the album.	The advert contains a full shot of the artist (Wretch 32). The surrounding/ Mise En Scene relates to the artists origins. The image is creative with contrasts of white and black which enable it to represent the genre without being too dark and boring.	I believe that ‘Kings of Leon’ are closest to our band out of these examples. There is an unusual image comprising of split screens with the four band members and an eagle, creating a strange creature covering a third of the page. The name of the band is at the top which is very clear with the use of white on black.
Clarity of Album being advertised	The album name is very small compared to the image of the artist. However it has been place prominently in the middle of the ad in front of a black background. It is very clear to read from a distance.	The name of the album is clearly displayed in the middle of the advert along with the release date. This is all very clear using a white text on a black background. There are attempts to sell the album by mentioning the ‘featured guest appearances’.	The name of the album is in large font in the bottom sector of the advertisement with the release date below it. This information is very easy to read with the use of vivid colours. There are attempts to sell the album by mentioning that their hit songs are included in the album.
Other information	At the bottom of the advert there are reviews from reputable reviewers such as ‘The Times’. Although this helps sell the album, there is no information on where the album can be purchased.	Unlike the other two adverts, this one clearly shows the consumer where the album can be purchased on the right hand side of the ad. The advert also includes the artists myspace account which is effective in gaining more long term fans.	At the bottom of the advert there is information for the bands website and the record labels website. Similar to the first advert, it does not show where the album can be purchased, which I think is important.

A short analysis of a CD (JOSH)

We felt that it was important to look at two different albums when reserching their conventions. We decided that I would take a look at an album by a band and Jonny of a solo artist. My version was to be quicker so that we could look at it with ease if we were struggling with the conventions  quickly and easily whilst Jonny's in more depth so that we could demonstrate that we had a full understanding of the conventions of a CD cover.